Consulting

Helping brands align their voice with their vision—everywhere it shows up.

Core Services + Deliverables:

  • Brand Strategy + Positioning

  • Voice + Messaging Development

  • Website Copywriting + Content Strategy

  • Marketing Communications

  • Beta Test Messaging + Proof of Concept Support

Designed For:

  • Founders preparing to launch or raise capital

  • Startups defining or refreshing their brand identity

  • CMOs rethinking narrative, structure + market positioning

  • Purpose-driven teams seeking strategic language that resonates internally + externally

  • “I was lucky to count Jess as a trusted advisor and confidant with respect to marketing and branding matters in the early days of our company, and even luckier to have her in-house for a period of time. She’s not only agile, hard-working, positive, and results-oriented, which are all crucial attributes in any team member, she’s just a brilliant marketer. I will continue to seek the advice of Jess as long as she’ll work with me.”​

    Gabriel Halimi
    CEO and Co-Founder, Flo Technologies

  • "Right from the jump, we knew this would be something special. 🔥 The way you dug in, asked the right questions, and pushed us to sharpen our story was next level. You took our energy, our edge (pun intended), and helped us define a brand that truly feels like us. We’re obsessed. 🙌 Huge thanks to you for helping us bring the vision to life. And yes, sarcasm is our love language. 😉"

    Founding Team, Edge

  • "Working with you was SUCH a pleasure and you couldn’t be more right about our love languages. You’re excellent at what you do!"

    Elizabeth Poston
    SVP, Strategic Business Development, Edge

  • "At first I was a bit hesitant to embark on a journey of rebranding and finding a better way to communicate our company's ethos, but I must say that Jess made it such an enjoyable experience. I would say that I actually feel very lucky to be able to work with her. Thank you again for everything you did for GD Realty and for always caring so much!"

    Arash Danialifar
    Founder, GD Realty

Dr. Sari’s Lunar Sync

Dr. Sari’s Lunar Sync was a new supplement brand entering a saturated wellness market. The founder had a disruptive product and a clear vision but needed help articulating it for strategic partners, early customers, and potential investors. Our multi-phase engagement began with brand strategy and voice development, then expanded to include messaging for a beta test (a non-clinical trial to assess product-market fit and validate key claims).

Our collaboration culminated in a content strategy, website messaging strategy, full-site copywriting and ad-hoc messaging for additional marketing touchpoints. The work supported fundraising efforts and created a strong foundation for launch—with a clear, confident voice that honored both scientific integrity and soulful intention.

FranklinCovey

FranklinCovey is a global leader in leadership development and organizational performance, trusted by Fortune 500 companies and institutions around the world.

As they prepared to launch LeaderU, a new leadership certification program, FranklinCovey engaged us to lead brand strategy and messaging. The engagement began with a comprehensive brand audit—including interviews with cross-functional stakeholders for 360-degree insight—and expanded to include the development of a voice guide, messaging framework, and full website copy (including curriculum and module narratives).

Working alongside a large, remote team, we provided strategic guidance while navigating multiple decision-makers, helping shape a cohesive, compelling brand presence for LeaderU from the inside out.

Flo by Moen

Flo is an award-winning smart home water monitoring system that proactively detects leaks, prevents water damage, and promotes conservation—ultimately earning acquisition by Moen.

What began as a consulting project evolved into a fully embedded role: we joined the Flo team as Head of Marketing, leading brand strategy, messaging, and communications across channels during a pivotal growth period. Working closely with the founders, we helped define the company’s purpose and vision, and spearheaded the development of the brand identity and packaging—many elements of which are still in use today.

Our work extended across all consumer and partner touchpoints, including website content, in-app messaging, product tutorials, email flows, and digital campaigns. We also managed internal and external teams to ensure brand consistency across channels—from SEO and paid media to product experience and partner education.

The foundation we built supported Flo’s credibility, customer growth, and successful acquisition.

GD Realty

GD Realty is a Los Angeles–based real estate development firm with a growing portfolio of residential and commercial properties. Our engagement began with brand strategy, messaging, and website copy for the firm itself—focused on clarifying its identity, elevating its voice, and aligning communications with its long-term vision.

The partnership then expanded to include the full brand and marketing development for one of GD Realty’s cornerstone properties, Park View Pasadena. This scope included naming the building, defining its value proposition, overseeing brand identity and photo direction, and crafting the full website messaging and copy. We also supported the integration of a virtual tour, developed email marketing templates, and collaborated across teams to ensure a seamless and elevated launch experience.

The work helped distinguish Park View Pasadena in a competitive market and gave GD Realty the tools to communicate its purpose and value—both as a brand and through its properties.

More ways to work with us

Curious about working together?

From brand foundations to business pivots, we collaborate with founders, teams, and decision-makers to bring clarity, cohesion, and direction to what you’re building.

Let’s explore what’s possible.